You don’t have a skill problem. You have a systems problem. Learn the high-integrity framework that empowers your team to sell like you, scales your revenue, and turns your business into a predictable growth engine.
Build a Repeatable Sales System That Closes High-Value Clients with 100% Brand Integrity.
Stop Chasing Leads & Stop Relying on "Vibes."
Is Your Phone Ringing with the Right Clients?
Apply by September 8 at midnight (Pacific Time). The full mastermind challenge begins September 15th.
Doors close soon!
High-Ticket Sales Systems, Strategy & Mastermind for Growth-Focused Business Owners
❌ “I just need more leads to fix my revenue.”
❌ “If I hand off sales, my revenue will fix itself.”
What you're probably thinking right now:
Most sales advice isn’t built for you. It’s written for aggressive, high-pressure closers who rely on rigid scripts and pushy tactics. But when you run a brand built on trust, those tactics actively damage your reputation.
You’re Not a Closer. You’re the Founder.
Here's what you're actually missing
🛑 A defined, repeatable sales process
🛑 Clear, high-integrity messaging
🛑 A reliable lead-qualification filter
🛑 Actionable data to track and optimize your pipeline
Build your system first. Then scale it.
A closer can only perform as well as the system behind them.
Without a structured process, your brand gets misrepresented, your customer experience suffers, and your revenue stays unpredictable.
With over a decade of sales experience—including five years in an industry where high-pressure tactics were strictly prohibited—I honed an approach to selling from a place of integrity, data, and human connection.
When I transitioned into high-ticket closing for a premium wellness brand, I was handed traditional, aggressive scripts that felt completely misaligned with the company’s values. Instead of forcing it, I adapted my high-integrity framework.
The Result? A consistent 50–80% close rate on high-ticket offers—without even needing a sales call.
Now, I help ambitious founders step into the big-picture leadership role by building data-driven, brand-aligned sales engines that scale effortlessly.
Founder of True to Brand Sales & Creator of the High-Integrity Sales Method
Hi, I'm Layna Cosens
High-Integrity Sales Isn't a Performance. It’s an Infrastructure.
show me a way to sell with integrity
Set up data-driven tracking dashboards
Build sustainable follow-up systems
Onboard & empower your team to execute seamlessly
PHASE 3: SOLIDIFY
(Weeks 7–8)
Validate your unique brand sales voice
Eliminate friction points & objection roadblocks
Align your sales process with your core values
PHASE 2: REFINE
(Weeks 4–6)
Define immediate sales goals
Map out your custom, high-integrity sales process
Build "muscle memory" sales messaging
PHASE 1: CRAFT
(Weeks 1–3)
THE 3-PHASE ROADMAP
Install our custom sales tracking dashboard. You'll learn how to track conversion metrics, optimize pipeline follow-ups, and give future closers the exact playbook they need to adapt to your brain and brand.
Data Tracking & Team Alignment
Phase 3: solidify
Eliminate sleazy tactics and pressure scripts. We’ll refine your sales messaging so it feels natural, combats buyer hesitation before it starts, and reflects your brand's unique voice.
Authenticity & Objection Handling
Phase 2: refine
Define & Map Your System
Phase 1: CRAFT
Here are the deets...
BUT TO JOIN, YOU HAVE TO TELL US A BIT ABOUT YOURSELF (THIS IS HOW THE GROUP STAYS AMAZING). GOOD NEWS–IT ONLY TAKES 5 MINUTES (SCROLL DOWN AND YOU’LL SEE. THERE ARE ONLY X QUESTIONS), AND ALL WE ARE LOOKING FOR IS THAT YOU’RE SERIOUS ABOUT IMPROVING YOUR SALES SYSTEMS AND THE KIND OF PERSON WE WANT TO SHARE CHIPS AND GUAC WITH (NOT A JERK).